An Introduction to Augmented Reality Snapchat changed the tech landscape when it first introduced augmented reality (AR) into its rapidly expanding multimedia messaging app. The ability to paste a virtual mask on a person's face, then have it adapt to different facial movements was now an accessible experience... and everyone…
From our inception, we’ve always prioritized first-party data explicitly collected by our clients so they can personalize their fan experience. Since early March, Facebook has been updating their APIs and platform policies to better protect fan data from exploitation. On April 4, the Instagram API was suddenly reduced for…
Digital Marketing Digest is your simple solution to staying up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing for sports and music. What’s Fresh in Facebook? Message Communication is Increasing. What does this mean? In honour…
Digital Marketing Digest is your simple solution to stay up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing so you're always in-the-know. What’s Fresh in Facebook? Facebook Messenger is Coming to Business Websites Facebook launched a…
Welcome to another Digital Marketing Digest: your tool to stay up-to-date on the latest in digital and fan-based marketing. As always, we'll give you the full scoop on what's new in social media, digital advertising and fan data, along with updates on sports and music marketing. What’s Fresh in…
Trick or Treat?! Is it Halloween already? As our treat to you on this spooky occasion, here are the latest updates in Digital Marketing to sweeten your next coffin break. What’s Fresh in Facebook? SeatGeek Signs up Facebook as Primary Ticketing Distributor The ticketing platform, SeatGeek, has made Facebook…
Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…
Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…
After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…
Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…
Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…
1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…
1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…
1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…
1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…
1. 2016 in Review Can you believe 2016 is almost over? We can't! So much happened that it was hard to keep track. Before the year is over, let's take one final look at what happened this year across social media. Facebook tried to take over the social media world!…
2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…
1. Snapchat launches Groups, Scissors and Paintbrush In the spirit of giving, Snapchat released delightful updates you will enjoy. Snapchat introduced "Groups", a new feature that lets you connect with up to 16 people in a single conversation. Want to direct message one person without disturbing everyone? Easy! Toggle back…
1. Facebook adds new option to Custom Audiences Nothing beats good audience targeting and no social platform does this better than Facebook! Facebook collects loads of data, so it's appropriate they introduced page engagement as a custom audience. The feature is not available to everyone yet, but soon enough. Sorry…
1. Instagram introduces vertical photo and video ads Keeping up with the mobile times, Instagram finally launched vertical photo and video ads! The platform introduced vertical photo posting a few years ago, so this new ad option was inevitable. Mobile use grows every year and marketers need to keep up.…
