Tourism Vancouver is a destination marketing organization and business association that represents 1000+ members in tourism and related industries. They use person-to-person and technology-based sales, marketing and visitor servicing activities to generate demand for Vancouver, thereby creating value for their members and stakeholders.
As part of their mandate to generate demand for beautiful "Vancity", Tourism Vancouver is always looking to expand their reach and understanding of Vancouver fans. They also wanted a fun way to educate citizens and potential visitors about Vancouver neighbourhoods and their related sub-cultures.
Playing on cheeky Vancouver stereotypes, Tourism Vancouver crafted a "Which Vancouver Neighbourhood Are You" personality quiz for their fans. After completing 11 hilarious questions and entering their contact information, fans reveal their ideal Vancity neighbourhood. The personality quiz not only educated fans on the different areas of the city, it also generated tons of leads for Tourism Vancouver for future event promotions in each given area. Tourism Vancouver can now email or advertise to these new (and existing) fans based on their answers to each question as well as their ultimate "neighbourhood" result.
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Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing firstname.lastname@example.org. Enjoy!