Personalized Playlist


Generate Spotify playlists for fans based on your lineup and their listens.
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Campaign Description
Personalized Playlist lets you automatically generate Spotify playlists for fans based on their listening behaviour and your lineup. In a mobile-friendly microsite with customizable graphics, fans connect their Spotify to generate their unique playlist. Fans can then swipe through artists to further curate their playlist, providing you direct affinity data. After they’re satisfied with their playlist, they can save it automatically to Spotify with your pre-specified name.
Benefits
  • Collect passive and active affinity data
  • Playlist is the built-in incentive, no prize needed
  • Auto-segment fans into audiences by artist

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